

We help cannabis brands, retailers, and community spaces show up in culture, not just on shelves.
Through storytelling, cannabis hospitality event curation and cultural activation, The Bakersmen Collective bridges the gap between cannabis industry and consumer lifestyle.
The Bakersmen Collective was founded to shift how cannabis is seen, experienced, and understood.
Born from both industry and consumer perspectives, our work centers the belief that cannabis belongs in everyday lifestyle, not at the margins.
We exist to support businesses working toward a more normalized, equitable, and culturally grounded cannabis future.
Cannabis businesses often struggle to translate product into experience and brand into lifestyle.
We bridge that gap.
By combining retail insight, cultural storytelling, and experiential design, we help cannabis spaces and brands resonate with real people, not just markets.
Lotta Brathwaite founded The Bakersmen Collective after transitioning from a healthcare career into the cannabis industry to address social inequities created by prohibition.
With experience spanning dispensary leadership, brand collaboration, and cultural programming, her work centers normalization, representation, and community connection.
Through The Bakersmen Collective, Brathwaite blends cannabis education, lifestyle storytelling, and experience design to support an inclusive and culturally resonant industry trends.
The Bakersmen Collective supports cannabis businesses working to normalize the lifestyle through intentional brand presence, meaningful experiences, and community-centered engagement.
We collaborate with licensees and hospitality-forward operators to translate cannabis into environments and narratives people can connect with.
We don’t just market cannabis.
We help it belong.

Cannabis brands need more than packaging, they need meaning.
We help producers and processors articulate identity, voice, and lifestyle relevance so consumers understand not just what a product is, but why it matters.
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Cannabis belongs in shared space and social ritual.
We design and curate experiences that normalize cannabis consumption, education, and community engagement.
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Normalization happens through relationships.
We help Functional Potheads build authentic connections with the communities and consumers they serve.
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