The Bakersmen Collective
The Bakersmen Collective
Cannabis Culture & Experience Studio

THE BAKERSMEN COLLECTIVE

We help cannabis brands, retailers, and community spaces show up in culture, not just on shelves.

Through storytelling, cannabis hospitality event curation and cultural activation, The Bakersmen Collective bridges the gap between cannabis industry and consumer lifestyle.

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About The Bakersmen Collective

Our Purpose

Our Founder & Creative Director

Our Approach

The Bakersmen Collective was founded to shift how cannabis is seen, experienced, and understood.

Born from both industry and consumer perspectives, our work centers the belief that cannabis belongs in everyday lifestyle, not at the margins.

We exist to support businesses working toward a more normalized, equitable, and culturally grounded cannabis future.

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Our Approach

Our Founder & Creative Director

Our Approach

Cannabis businesses often struggle to translate product into experience and brand into lifestyle.

We bridge that gap.

By combining retail insight, cultural storytelling, and experiential design, we help cannabis spaces and brands resonate with real people, not just markets.

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Our Founder & Creative Director

Our Founder & Creative Director

Our Founder & Creative Director

Lotta Brathwaite founded The Bakersmen Collective after transitioning from a healthcare career into the cannabis industry to address social inequities created by prohibition.

With experience spanning dispensary leadership, brand collaboration, and cultural programming, her work centers normalization, representation, and community connection.

Through The Bakersmen Collective, Brathwaite blends cannabis education, lifestyle storytelling, and experience design to support an inclusive and culturally resonant industry trends.

Meet the Head Baker

Cannabis is more than a product.

It’s culture, ritual, and lived experience.

The Bakersmen Collective supports cannabis businesses working to normalize the lifestyle through intentional brand presence, meaningful experiences, and community-centered engagement.


We collaborate with licensees and hospitality-forward operators to translate cannabis into environments and narratives people can connect with.


We don’t just market cannabis.
We help it belong.

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Our Services

Brand & Storytelling

Cannabis brands need more than packaging, they need meaning.

We help producers and processors articulate identity, voice, and lifestyle relevance so consumers understand not just what a product is, but why it matters.


Services include:

  • Brand voice & messaging
  • Product storytelling
  • Campaign concepts
  • Brand positioning
  • Launch strategy
  • Consumer education content

Cannabis Hospitality & Cultural Experiences

Cannabis belongs in shared space and social ritual.

We design and curate experiences that normalize cannabis consumption, education, and community engagement.


Services include:

  • Event concept & curation
  • Brand activations
  • Consumption-forward experiences
  • Community sessions & programming
  • Educational experiences
  • Cultural collaborations

Industry Community Connection

Normalization happens through relationships.

We help Functional Potheads build authentic connections with the communities and consumers they serve.


Services include:

  • Community engagement strategy
  • Brand–retailer collaboration design
  • Partnership development
  • Culture campaigns
  • Advocacy storytelling
  • Consumer connection frameworks

Contact Us

Drop us a line!

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425-780-5116 info@thebakersmen.com

Copyright © 2026 The Bakersmen Collective - All Rights Reserved.

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